Sharp unveiled it’s brand new THX-certified 64-inch UltraHDTV Display (What is UltraHDTV?), known as the ICC Purios. It has a resolution of 3,840 x 2,160, which meets the standards of the 4K UltraHD format. It also sports 4 HDMI inputs, 2 USB ports, an ethernet port, and WiFi capability. In addition, it will also have a 35-watt speaker system, a headphone jack, and multiple tuners so that users can record two programs simultaneously. It will be made-to-order, and available in Japan starting in February for approximately $31,283 USD. The ICC Purios will compete with Sony’s 84-inch UltraHDTV ($25,000), Toshiba’s 55-inch UltraHDTV ($9,000), and LG’s 84-inch Ultra High Definition Display ($20,000) – making Sharp the most expensive option so far — a potentially dangerous move for a cash-strapped company. Earlier this month, Qualcomm Inc. agreed to invest up to $120 million in the struggling company.
When asked why they are charging so much, a Sharp spokeswoman told the WSJ, “There may be other 4K TVs on the market, but our 4K TV offers images that are so realistic that viewers feel as if they were experiencing the scene in real life.” They added that some customers are so conscious about quality, that the high price will not affect their buying decision. Those are big words, so we’ll be impressed when we see it with our own eyes!